Guru Review: Features, Pricing, Pros & Cons
Guru is an AI-powered knowledge management platform that redefines how organizations capture, organize, and share institutional knowledge. It centralizes company information into searchable "knowledge cards" that integrate directly into workplace tools like Slack, Teams, and Salesforce.
IT operations, HR teams, and support departments use Guru not just for documentation storage—but for delivering contextual answers and automating knowledge workflows where work actually happens.
What Is Guru?
Guru is a business knowledge management platform designed to centralize and distribute company information through AI-driven search and workflow integration. Users create collections of "knowledge cards"—focused, digestible content covering policies, procedures, FAQs, and best practices.
Originally built to replace static wikis and scattered documentation, Guru now supports automated content verification, contextual AI suggestions, and real-time collaborative editing. Its user base ranges from fast-growing startups to enterprise organizations, with strong adoption among IT, HR, and customer support teams that need instant access to accurate information.
What is Guru used for?
Common use cases for Guru include:
- Employee Onboarding - Centralized training materials and company procedures accelerate new hire integration, reducing time spent asking colleagues repetitive questions
- Customer Support Enhancement - Agents access verified troubleshooting guides and product information instantly, improving first-call resolution rates and response accuracy
- IT Help Desk Operations - Technical documentation and process workflows enable faster ticket resolution while reducing repetitive questions to subject matter experts
- HR Policy Management - Benefits information, compliance procedures, and company policies remain current through automated verification reminders
- Sales Enablement - Product details, pricing information, and competitive insights integrate directly into CRM workflows for real-time access during client interactions
- Cross-Team Collaboration - Shared knowledge collections eliminate information silos between departments, ensuring consistent messaging and procedures
- Compliance Documentation - Regulated industries maintain audit trails and content approval workflows while ensuring information accuracy through verification cycles
Key Features of Guru
The platform's core functionality includes:
- AI-Powered Search delivers contextually relevant knowledge based on user queries and role-specific needs, eliminating time spent sifting through irrelevant documentation.
- Knowledge Cards organize information into focused, digestible formats that can include text, multimedia, and links, making content easier to consume and update.
- Automated Verification prompts subject matter experts to review and refresh content regularly, ensuring institutional knowledge remains accurate and compliance-ready.
- Workflow Integrations connect natively with Slack, Salesforce, Teams, and Chrome, surfacing relevant information directly within existing work environments.
- Collaborative Editing enables real-time content creation with shared drafts, inline comments, and publishing workflows that maintain content quality standards.
- Decision Trees guide users through step-by-step troubleshooting and procedural workflows, particularly valuable for customer support and onboarding processes.
- Analytics Dashboard tracks content usage patterns, identifies knowledge gaps, and provides insights for strategic documentation improvements.
Guru Pricing
Guru offers scalable pricing designed to accommodate organizations from small teams to large enterprises.
Note: All plans require a 10-seat minimum. For large teams, flexible rates are available; contact sales for more details.
Guru Pros & Cons
Understanding Guru's strengths and limitations helps teams evaluate fit for their knowledge management needs.
Guru Pros
- Intuitive interface promotes easy adoption across technical and non-technical team members
- AI-driven search and suggestions significantly reduce time spent hunting for information
- Automated content verification maintains information accuracy and compliance standards
- Deep integrations eliminate context switching between knowledge base and daily workflow tools
- Card-based format makes complex information digestible and actionable
- Collaborative features support decentralized knowledge contribution and maintenance
Guru Cons
- Per-user pricing model can become expensive for large teams or cost-sensitive organizations
- Some users find content structure rigid when adapting to unique organizational workflows
- Advanced search occasionally misses nuanced or infrequently-accessed knowledge
- Limited automation capabilities for turning knowledge into executable workflows
- Lacks native conversational AI interface for employee self-service
- Missing intelligent ticketing system for knowledge-related requests
- Limited Safari browser extension support affects Mac-heavy organizations
- Customization options may feel restrictive for teams with highly specific documentation needs
When Guru Isn't Enough: Meet Siit
While Guru excels at knowledge management, it wasn't designed to fully automate service delivery or provide conversational support. This is where Siit fills critical gaps:
- Conversational AI Interface - Unlike Guru's static knowledge cards, Siit offers a natural language interface in Slack and Microsoft Teams where employees can ask questions and receive immediate responses without searching.
- Intelligent Ticketing System - Siit automatically creates, categorizes, and routes service requests based on employee needs, addressing Guru's lack of built-in request management capabilities.
- Workflow Automation - While Guru documents processes, Siit executes them. From access requests to equipment provisioning, Siit transforms knowledge into automated actions without manual intervention.
- Adaptive Learning - Siit's AI continuously improves based on interactions, overcoming Guru's occasional search limitations by understanding contextual nuances and past resolution patterns.
- Cost Efficiency - By automating routine inquiries that would otherwise require human agents, Siit helps organizations maximize their Guru investment while reducing overall support costs.
- Cross-Platform Experience - Siit delivers consistent service experiences across communication platforms, complementing Guru's browser limitations with native messaging app functionality.
- Self-Service Resolution - Instead of just providing information that employees must then act upon, Siit combines knowledge delivery with immediate resolution capabilities, handling many requests from start to finish.
Guru Alternatives
Several knowledge management platforms offer different approaches to organizational information sharing:
- Notion combines documentation with project management capabilities, offering flexible workspace organization for teams preferring unified productivity environments
- Confluence provides enterprise-grade wiki functionality with deep Atlassian ecosystem integration, serving organizations heavily invested in Jira workflows
- Helpjuice specializes in customer-facing knowledge bases with advanced search optimization and customization options for support-focused teams
- Document360 offers comprehensive documentation management with version control and API documentation features for technical organizations
- Bloomfire emphasizes social knowledge sharing and content discovery across large enterprise environments with advanced security controls
- Slab delivers team-focused wiki functionality with modern editing interfaces designed for collaborative knowledge creation and maintenance