Continuous Delivery (CD)

What is Continuous Delivery (CD)?

Continuous Delivery (CD) is a software development approach that ensures code changes are automatically built, tested, and prepared for release to production — at any time. It builds on Continuous Integration (CI) by taking things one step further: not only is your code integrated and tested, it’s also always in a deployable state.

Think of CD as creating a world where releasing new features, fixes, or configurations is routine, low-risk, and even boring. You’re no longer scheduling stressful “launch days.” Instead, your teams can deliver changes to users safely and frequently — often multiple times a day.

Why CD Matters

In today’s fast-moving environments, long release cycles can hold organizations back. When changes pile up, so do bugs, context switches, and complexity. Continuous Delivery flips that model on its head. Small, incremental releases make it easier to:

• Catch bugs early and resolve them quickly
  
  
• Deliver value faster to customers or employees
  
  
• Reduce the overhead and stress of big launches
  
  
• Empower teams to iterate and improve without red tape
  
  
• Build trust across the org through reliability and transparency
  
  

And while CD starts in engineering, its impact extends far beyond dev teams — it affects IT operations, internal support, product delivery, and how your business scales change overall.

Continuous Delivery vs. Continuous Deployment

People often mix up Continuous Delivery and Continuous Deployment, and the difference is subtle but important.

• Continuous Delivery means every change is ready to deploy — but you decide when to push the button.
  
  
• Continuous Deployment means every change that passes all automated checks is deployed automatically, without manual intervention.
  
  

CD gives you flexibility. You can release when it makes the most business sense — daily, hourly, or on demand — while maintaining confidence that your release is production-ready.

CD in the Real World

Let’s say your engineering team builds a new internal dashboard for HR. Every time someone makes a code change — whether it’s fixing a bug or adding a feature — it’s automatically tested, reviewed, and packaged into a deployment pipeline.

That pipeline runs across tools like GitHub Actions, GitLab, CircleCI, or Jenkins. The application is pushed to a staging environment, smoke-tested, and approved for release. With Continuous Delivery in place, your team could go live at any time — even right now — with minimal effort.

This approach reduces downtime, lowers risk, and helps internal teams get tools and features faster, without the friction of traditional deployment cycles.

Where Siit Fits in the Continuous Delivery Process

While CD takes care of delivering code, there’s still a lot happening behind the scenes — approvals, communication, support handoffs, internal knowledge updates — and that’s where Siit comes in.

When a change is ready for deployment, Siit helps coordinate what happens around it:
If it impacts employee workflows or tools, you can create internal documentation in Notion or Confluence, and use Siit’s Slack Bot or Broadcast Messaging to notify affected teams directly in Slack or Teams.

Need approval for a config change before pushing live? Siit’s Rapid Approvals and AI-powered workflows ensure the right people are looped in automatically. If a deployment breaks something, a ticket is created and triaged instantly through integrations with Zendesk, Jira Service Management, or ClickUp.

You can even use Dependency Mapping to see which applications or processes are impacted by the release — and respond accordingly using real-time request tracking, SLAs, and team-specific queues.

Siit doesn’t deploy your code — it makes sure your deployment fits into your broader org like it was always meant to be there.

Want your team to support CD without the internal chaos? Book a demo and see how Siit brings clarity, coordination, and calm to every release.