Demand Generation Manager

About Siit

We turn service desks from ticket queues into impact engines. By connecting data and moving beyond ticket closure, we empower organizations to uncover what's holding them back and what could accelerate their success.

The role

We're looking for a strategic and execution-focused Demand Generation Manager to own and scale our pipeline generation efforts. You'll be responsible for designing, launching, and optimizing multi-channel campaigns that drive qualified leads and revenue growth. This role is perfect for someone who loves digging into data, experimenting with new channels, and working cross-functionally to impact the bottom line.

What you'll do

Distribution + Demand Capture

Test unconventional channels (Reddit, podcasts, communities, creator partnerships) while optimizing demand capture (SEO, paid search, review sites). Find where buyers are researching and ensure we're there with the right content and conversion path.

Modern Nurture That Actually Works

Build intelligent nurture programs using behavioral data, intent signals, and product usage patterns. Move beyond batch-and-blast to personalized, trigger-based sequences. Think: account-level orchestration, sales trigger alerts, and automated but contextual outreach.

Analytics & Reporting

Track, measure, and report on campaign performance, pipeline contribution, and marketing-sourced revenue. Use data to tell stories, identify opportunities, and make recommendations for optimization.

Cross-functional Collaboration

Work closely with sales, product marketing, and revenue operations to ensure alignment on goals, definitions, and processes. Partner with sales to understand ICP, refine lead scoring, and improve handoff processes.

What you bring

Experience: 3-5 years in demand generation, growth marketing, or digital marketing in a B2B SaaS.

Technical Skills:

• Experience managing paid media platforms
• Strong analytical skills with Google Analytics, PostHog or similar tools
• CRM Fluency (Hubspot): You understand pipeline stages, lead routing, and reporting. More importantly, you know how to audit and clean messy CRM data, fix broken tracking and attribution, diagnose form submission issues, and troubleshoot integration problems. You've dealt with duplicate records, inconsistent lifecycle stages, and mysterious "unknown" sources—and you know how to fix them.

Strategic Mindset: You understand full-funnel marketing and can connect campaign activities to pipeline and revenue outcomes.

Analytical & Data-Driven: You're comfortable in spreadsheets, can build reports, and use data to drive decisions and prove impact.

Execution-Oriented: You balance strategic thinking with hands-on execution and can manage multiple campaigns simultaneously.

Collaborative: You work well with cross-functional teams and can influence without authority.

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