Serval is an AI-native IT Service Management (ITSM) platform that transforms how modern organizations handle internal operations through intelligent automation and natural language workflows. Built from the ground up with AI at its core, Serval automates up to 80% of routine IT tickets while delivering enterprise-grade security and compliance. IT teams, operations managers, and internal support professionals across Fortune 500 companies rely on Serval not just for ticketing, but for orchestrating complete business processes across departments like HR, Finance, Legal, and Security.
What Is Serval?
Serval is an AI-driven enterprise service management platform designed to replace legacy ITSM tools like ServiceNow and Jira Service Management with intelligent automation. The platform combines help desk functionality, access management, and workflow orchestration into a unified system powered by specialized AI agents. Users can create complex automations using plain English descriptions through Serval's "vibe coding" approach, generating production-ready workflows without technical expertise. Originally targeting IT departments, Serval has expanded to serve cross-departmental operations, enabling organizations to automate everything from employee onboarding to compliance workflows while maintaining enterprise security standards.
What Is Serval Used For?
Serval automates critical business processes that traditionally require manual coordination across multiple departments and systems.
- Cross-Departmental Workflow Automation - Creates end-to-end processes spanning IT, HR, Finance, and Operations, eliminating manual handoffs between teams
- Employee Lifecycle Management - Handles complete onboarding and offboarding workflows including account creation, device provisioning, access setup, and systematic access revocation
- Access Management and Provisioning - Automates application access requests with time-bound grants, custom approval policies, and just-in-time provisioning via SSO providers like Okta
- Help Desk and Knowledge Management - Resolves routine requests automatically while surfacing answers from integrated knowledge bases like Notion, Google Drive, and Confluence
- Asset and Device Management - Manages device operations including status checks, equipment ordering, FileVault recovery, and mobile device management through platforms like Jamf and Kandji
- Compliance and Audit Workflows - Ensures regulatory compliance through automated documentation, approval tracking, and audit trail generation with SIEM integration
Key Features of Serval
The platform's core functionality revolves around intelligent automation that requires minimal technical expertise while delivering enterprise-grade reliability.
Natural Language Workflow Builder enables users to describe automations in plain English, with AI automatically generating production-ready code that can be refined through conversation or direct editing.
Multi-Agent AI Architecture deploys specialized agents for different functions: Help Desk Agents resolve tickets and route requests, while Automation Agents build and deploy workflows based on natural language descriptions.
Enterprise Access Management provides comprehensive control over application access through customizable approval policies, time-bound permissions, and integration with identity providers like Okta and Google Workspace.
Intelligent Asset Reconciliation automatically ingests and deduplicates data from multiple sources including MDM, HRIS, procurement systems, and identity providers to create a unified operational view.
Native Security and Compliance includes SOC 2, HIPAA, and GDPR compliance with encryption, audit trails, SIEM integration, and role-based access controls built into the platform architecture.
Flexible Deployment Options support cloud-hosted, hybrid, or fully self-hosted configurations to meet various organizational security and infrastructure requirements.
Git-Based Workflow Management allows technical teams to manage automations as code with version control while non-technical users work through intuitive interfaces.
Serval Pros & Cons
Serval delivers significant automation benefits, and available reports emphasize rapid, smooth implementation and strong fit for fast-growing, AI-native organizations.
Serval Pros
- Rapid Automation Deployment - Claims to automate up to 80% of routine tickets within 24 hours, significantly faster than traditional manual processes
- Unified Platform Approach - Eliminates tool fragmentation by combining ticketing, access management, and workflow automation in a single integrated system
- Natural Language Accessibility - Enables non-technical users to create sophisticated automations through conversational interfaces while providing code-level control for developers
- Enterprise-Grade Security - Built with compliance and governance as foundational elements rather than afterthoughts, supporting regulated industries
- Comprehensive Integration Ecosystem - Offers native connections to around 18 publicly listed enterprise systems including identity providers, device management, and business applications
Serval Cons
- Migration Complexity - Requires significant planning, data migration, and retraining when replacing existing ITSM systems, potentially taking months to implement fully
- Enterprise-Focused Pricing - Demo-gated pricing model and high-touch sales process may not suit smaller organizations with limited implementation resources
- AI Accuracy Dependencies - Effectiveness relies on quality of natural language inputs and proper system integrations, potentially requiring ongoing refinement
- Limited Public Feedback - As a relatively new platform with recent funding, independent user reviews and long-term case studies remain scarce
Serval Pricing
Serval employs a demo-gated, enterprise-focused pricing model with no publicly disclosed rates or self-serve options.
Pricing details are exclusively available through scheduled sales demonstrations, reflecting the platform's emphasis on custom enterprise contracts rather than transparent tier structures. The approach typically involves seat-based subscriptions targeting IT departments, with potential components including per-user licenses, feature-based add-ons, setup fees, and annual commitments.
Organizations must engage in a sales process that includes a four-week guided pilot with dedicated engineering support, promising to automate at least 50% of IT tickets during the evaluation period. This pilot-first approach demonstrates value but requires upfront time and resource commitment compared to self-serve alternatives.
When Serval Isn't Enough: Meet Siit
While Serval excels at AI-powered IT automation and natural language workflow building, its enterprise-focused approach and migration requirements can be challenging for fast-growing teams that need immediate results. When your organization needs intelligent automation that deploys in minutes rather than months—without replacing your existing tools—that's where Siit comes in.
Siit is an AI-powered internal operations platform that lives natively in Slack and Microsoft Teams, automating cross-departmental workflows without requiring a full platform migration. While Serval focuses on comprehensive IT transformation, Siit delivers immediate automation value by working alongside your current systems and meeting employees where they already work.
Here's what Siit brings to your operations:
- Native Chat Integration - Operates directly within Slack and Teams where employees naturally make requests, eliminating the need for separate portals or ticketing interfaces
- Rapid One-Click Deployment - Connects to your existing tools through pre-built integrations, delivering automation value in days rather than the months required for enterprise platform migrations
- Cross-Departmental Orchestration - Coordinates workflows spanning IT, HR, Finance, and Operations with unified routing and approval processes across all internal teams
- Unified Operational Data - Aggregates context from HRIS, MDM, identity providers, and business systems, giving AI agents comprehensive employee and device context for intelligent decision-making
- AI Simulation and Testing - Tests automation workflows on historical data before deployment, ensuring confidence in automated responses without production risk.
Try It With Siit
Siit's lightweight deployment and native chat integration deliver immediate automation value for teams that need results now—not after a multi-month migration project. Experience how unified data, intelligent routing, and automated workflows can transform your internal operations without disrupting your current systems. Book a demo to see how Siit works with your existing tools or explore our integrations to get started immediately.
Serval Alternatives
Organizations seeking AI-powered ITSM solutions have several options, though few match Serval's comprehensive AI-native approach.
eesel AI provides lightweight automation layering on existing help desk infrastructure, offering faster deployment through one-click integrations without requiring platform migration. It excels at knowledge unification and usage-based pricing but lacks Serval's comprehensive workflow orchestration.
Moveworks serves enterprise-grade multi-departmental automation across IT, HR, facilities, and finance with proven Fortune 500 scale, and it is designed for deep, end-to-end workflow automation rather than just request routing.
Atera combines RMM and help desk capabilities specifically optimized for Managed Service Providers, offering unified infrastructure monitoring with support ticket management but targeting different use cases than Serval's enterprise focus.
Freshservice represents a modern comprehensive ITSM platform with AI capabilities and easier implementation than legacy tools, though it requires higher-tier subscriptions for advanced features and lacks Serval's natural language workflow building.
ServiceNow remains the incumbent enterprise ITSM leader with extensive ESM capabilities across departments, but requires significant configuration expertise and modular add-ons where Serval provides integrated AI-native functionality.


