Wrike is a comprehensive project management and collaboration platform that has transformed how teams coordinate complex workflows and review processes across organizations worldwide.
Known for its robust feature set, including real-time collaboration capabilities, cross-departmental workflow automation, and workflow-driven approval and feedback management, Wrike serves as a central hub where creative assets, project timelines, and team communication converge. Many IT, operations, marketing, and creative teams rely on Wrike not just for project tracking, but for orchestrating entire business processes that span multiple departments and systems.
What Is Wrike?
Wrike is a cloud-based work management platform designed to streamline project coordination, automate workflows, and facilitate real-time collaboration across teams of all sizes.
The platform offers comprehensive project visualization through multiple views including Gantt charts, Kanban boards, and customizable dashboards, while providing advanced proofing and approval tools for creative assets. Originally built to replace fragmented project management approaches, Wrike now supports AI-powered automation, cross-departmental process orchestration, and enterprise-grade security controls. Its user base ranges from solo IT managers at growing startups to large enterprise teams managing complex portfolios, with particularly strong adoption among creative agencies, technology companies, and operations teams requiring sophisticated workflow coordination.
What Is Wrike Used For?
Wrike serves as a unified platform for managing complex, cross-functional workflows and collaborative processes:
- Creative Asset Review and Approval - Advanced proofing tools enable direct annotation on images, documents, and videos with version comparison capabilities, streamlining feedback cycles for marketing and design teams
- Cross-Departmental Process Orchestration - Automated workflows coordinate approvals, handoffs, and system updates across IT, HR, Finance, and Operations, eliminating manual coordination overhead
- Project Portfolio Management - Multiple project views and customizable dashboards provide comprehensive visibility into project health, resource allocation, and timeline dependencies across entire portfolios
- IT Service Management - Request forms, automated routing, and integration with identity management systems streamline IT support workflows from ticket creation to resolution
- Enterprise Workflow Automation - Custom workflows and AI-powered automation handle repetitive processes like onboarding, equipment requests, and approval chains without manual intervention
- Real-Time Team Collaboration - Live editing, threaded comments, and instant notifications keep distributed teams aligned across time zones and project phases
- Resource and Workload Management - Advanced analytics and reporting tools help managers balance team capacity, track productivity, and optimize resource allocation across multiple initiatives
Key Features of Wrike
Wrike's comprehensive feature set addresses complex organizational workflows and collaboration needs:
- Advanced Proofing and Review Tools streamline creative workflows with direct file annotation, version comparison, and automated approval routing that reduces feedback cycles from days to hours.
- Cross-Departmental Workflow Automation orchestrates complete business processes from request intake through resolution, handling approvals, system updates, and stakeholder notifications without manual handoffs.
- Multiple Project Visualization Options include 15+ distinct views such as Gantt charts, Kanban boards, calendar views, and customizable dashboards that adapt to different team preferences and project complexity.
- AI-Powered Work Intelligence provides task prioritization, risk prediction, and smart automation suggestions, some of which are included at no extra cost in select plans.
- Enterprise Integration Ecosystem connects with 400+ applications, including Salesforce and major HRIS systems, for seamless workflow orchestration.
- Real-Time Collaboration Suite enables live editing, threaded discussions, file sharing, and instant notifications that keep teams synchronized across distributed work environments.
- Custom Request Forms and Intake Management standardize how work enters the system with automated routing based on request type, urgency, and departmental requirements.
Wrike Pros & Cons
Wrike offers powerful capabilities for complex project management while presenting some limitations for specific use cases.
Wrike Pros
- Comprehensive workflow automation that eliminates manual coordination between departments
- Advanced proofing and creative review tools that streamline asset approval processes
- Flexible project visualization with 15+ view options including Gantt, Kanban, and custom dashboards
- Native AI features for task prioritization and risk prediction included in Business and higher plans
- Extensive integration ecosystem with 400+ applications for seamless workflow orchestration
- Real-time collaboration capabilities with live editing and instant team notifications
- Enterprise-grade security and compliance features for large-scale deployments
Wrike Cons
- Learning curve for advanced features can overwhelm smaller teams seeking simple solutions
- Premium features and advanced integrations are gated behind higher-tier pricing plans
- Storage limitations on lower-tier plans may restrict teams managing large creative assets
- Time tracking and scheduling capabilities lack depth compared to specialized tools
- Interface focuses on functionality over visual design, potentially feeling less modern than competitors
- Customer support quality varies significantly based on subscription tier level
Wrike Pricing
Wrike offers tiered subscription pricing designed to scale with organizational complexity and team size.
When Wrike Isn't Enough: Add Siit
Wrike excels at project management, creative workflows, and cross-team collaboration—but it's not a service desk. When employees need to submit IT requests, ask HR questions, or trigger internal support workflows, Wrike's project-based structure isn't built for conversational ticketing and rapid request resolution.
Siit adds the service desk layer that handles internal support requests where employees actually work.
- Service Requests Where Employees Work - Wrike manages projects, but employees don't open Wrike to reset passwords or request software access. Siit's Slack-native and Teams-native service desk captures IT, HR, and Operations requests without forcing project board navigation.
- AI Agents That Execute Internal Support - When someone requests laptop help or Okta access, Siit's AI agents handle it end-to-end—routing approvals to managers, provisioning access in Okta, updating BambooHR records. No project board required.
- Internal Support Coordination - IT requests touch HR data, Finance approvals, and Operations workflows. Siit orchestrates those cross-departmental handoffs that Wrike's project structure can't automate natively.
- Unified Employee Context - Siit's 360° employee profile shows role, department, equipment, and request history—context that internal support teams need but project management tools don't provide.
Wrike coordinates projects and creative workflows. Siit handles the internal support requests that keep employees productive.
Try Siit With Wrike
Wrike manages your projects. Siit handles the internal requests that keep your team unblocked.
Book a demo to see how Siit adds a service desk layer to your workflow stack.
Wrike Alternatives
Several platforms compete in the project management and collaboration space, each offering different approaches to workflow coordination.
- Asana provides clean task workflows and timeline management with strong collaboration features, ideal for teams prioritizing simplicity over advanced customization options.
- ClickUp offers an all-in-one workspace combining project management, documentation, and team chat, appealing to startups and teams wanting maximum feature density in a single platform.
- Monday.com delivers visual workflow automation and intuitive board interfaces, well-suited for marketing teams and service-focused organizations requiring minimal learning curves.
- Smartsheet combines spreadsheet familiarity with project management capabilities, serving operations teams and enterprises that prefer grid-based data organization and advanced reporting.
- Jira Service Management specializes in IT service management and incident tracking, offering deep technical workflow capabilities for development-oriented organizations.
