Best Hubspot Alternatives for 2026: Top 5 Tools Compared

HubSpot's all-in-one promise comes with all-in-one pricing. Professional tiers start at $890/month, onboarding fees hit $3,000, and contact limits mean costs scale faster than your pipeline.

For teams that need CRM and marketing automation without the modular complexity and enterprise price tags, these five alternatives offer different paths forward: sales-focused simplicity, marketing automation depth, or full enterprise customization.

Here's how they compare and when each makes sense.

Top Alternatives to HubSpot

These platforms address HubSpot's core pain points while serving different team profiles and budget realities.

Alternative #1—Pipedrive

Pipedrive excels as a sales-focused CRM with intuitive visual pipeline management that makes deal tracking transparent for sales teams. Unlike HubSpot's marketing-heavy approach, Pipedrive concentrates on what sales teams need most: clear pipeline visualization, automated workflows, and streamlined deal management.

The drag-and-drop interface and activity-based selling methodology help sales professionals stay organized and focused on moving deals forward without HubSpot's complexity and cost overhead.

What Does Pipedrive Do

Pipedrive serves as a dedicated sales CRM that transforms complex sales processes into visual, manageable pipelines. The platform enables sales teams to track deals through customizable stages, automate repetitive tasks, manage customer communications, and generate insights that drive better sales outcomes.

Pipedrive Differentiators

• Simple, visual pipeline management without marketing automation bloat.
• Activity-based selling methodology that focuses on actionable next steps.
• Intuitive drag-and-drop interface requiring minimal training.
• Affordable pricing model starting at $14/user/month vs. HubSpot's $890+ Professional tier.
• Quick implementation without complex onboarding fees or consultant requirements.

Pipedrive Pros

• Exceptional ease of use with minimal learning curve for sales teams.
• Strong mobile app for sales professionals working in the field.
• Robust integration ecosystem without vendor lock-in.
• Transparent pricing without hidden fees or contract limits.
• Excellent customer support with responsive service teams.

Pipedrive Pricing

• Lite: $14.90/user/month when billed annually (higher, e.g. around $21.90/user/month, when billed monthly).
• Growth: effectively costs $24.90 per user per month only when billed annually, with a higher price on monthly billing.
• Premium: $49.90/user/month.
• Ultimate: uses custom or variable pricing rather than a flat $99/user/month rate.
• All plans include a 14-day free trial.

Alternative #2—ActiveCampaign

ActiveCampaign stands out as a marketing automation powerhouse that delivers sophisticated email marketing, CRM functionality, and behavioral tracking at a fraction of HubSpot's cost. The platform excels at creating complex, behavior-based automation workflows that nurture leads through personalized customer journeys.

With advanced segmentation and strong reporting options, ActiveCampaign enables marketing teams to achieve near-enterprise automation sophistication at lower prices than HubSpot's Professional and Enterprise tiers. HubSpot still leads in overall reporting depth, but most teams won't miss the difference.

What Does ActiveCampaign Do

ActiveCampaign combines email marketing, marketing automation, CRM, and messaging into a unified platform designed for businesses that prioritize sophisticated customer journey automation. The platform tracks customer behavior across multiple touchpoints and triggers personalized communications based on specific actions and engagement patterns.

ActiveCampaign Differentiators

• Advanced behavioral triggers and automation workflows that compete with HubSpot's powerful automation, while often being easier to use and more affordable for email-centric use cases.
• Superior email deliverability rates with dedicated IP options.
• Comprehensive reporting and analytics at lower price points than HubSpot.
• Machine learning-powered send time optimization and predictive content.
• Pricing that scales with contact volume but also uses distinctly tiered feature sets with notable restrictions at lower plans.

ActiveCampaign Pros

• Unlimited automation workflows compared to HubSpot's tier restrictions.
• Advanced segmentation capabilities for precise targeting.
• Excellent email template design tools and customization options.
• Strong SMS marketing integration for omnichannel campaigns.
• Responsive customer support with dedicated success managers.

ActiveCampaign Pricing

• Lite (now Starter): Starting at about $15/month for 1,000 contacts.
• Plus: Starting at $49/month (billed annually) for 1,000 contacts.
• Professional: Starting at around $79–$99/month for 1,000 contacts (exact pricing varies by source and contact tier).
• Enterprise: Published starting price (e.g., from around $145/month, billed annually), with options to customize features and scale with contact volume.
• 14-day free trial available.

Alternative #3—Freshsales

Freshsales delivers AI-powered sales assistance and intuitive CRM functionality designed for growing businesses that need sophisticated sales tools without enterprise complexity. The platform combines contact scoring, deal insights, and forecasting capabilities with a user-friendly interface that requires minimal training.

With integrated communication tools including phone, email, and WhatsApp, Freshsales enables sales teams to manage entire customer relationships from a single platform. It offers the scalability and affordability that HubSpot's pricing model often prevents.

What Does Freshsales Do

Freshsales provides comprehensive sales CRM functionality with built-in phone, email, and chat capabilities, allowing sales teams to manage prospects and customers through every stage of the sales cycle. The platform includes lead scoring, sales automation, reporting, and integration capabilities designed to streamline sales operations.

Freshsales Differentiators

• AI-powered lead scoring and deal insights that rival HubSpot's advanced features.
• Built-in phone system that reduces reliance on separate communication tools.
• WhatsApp integration for modern customer communication preferences.
• Competitive pricing starting at $9/user/month vs. HubSpot's expensive tiers.
• Quick setup process without mandatory onboarding fees or consultant requirements.

Freshsales Pros

• Intuitive interface requiring minimal training for new users.
• Comprehensive mobile app for sales professionals working remotely.
• Strong integration with the ecosystem, including Zapier and popular business tools.
• Excellent customer support with responsive service teams.
• Flexible customization options for diverse business needs.

Freshsales Pricing

• Free: Basic CRM for up to 3 users.
• Growth: $9/user/month.
• Pro: $39/user/month.
• Enterprise: $59/user/month.
• 21-day free trial available for paid plans.

Alternative #4—Zoho CRM

Zoho CRM offers a comprehensive, budget-friendly platform that combines CRM functionality with extensive customization options and AI-powered insights through its Zia AI assistant. As part of the broader Zoho ecosystem, it integrates deeply with over 40 Zoho applications.

Pricing starts with a free tier for up to 3 users, making it attractive for cost-conscious businesses that need sophisticated CRM capabilities without HubSpot's premium pricing and modular complexity.

What Does Zoho CRM Do

Zoho CRM provides complete sales force automation, including lead management, contact management, deal tracking, sales forecasting, and workflow automation. The platform includes built-in telephony, email marketing capabilities, social media integration, and comprehensive analytics to support end-to-end sales operations.

Zoho CRM Differentiators

• Extensive customization options without requiring consultants like HubSpot.
• Zia AI assistant provides context-aware insights and automation recommendations.
• Free tier supporting up to 3 users with basic CRM functionality.
• Deep integration with 40+ Zoho applications for business operations.
• Multi-language and multi-currency support for global businesses.

Zoho CRM Pros

• Highly affordable pricing structure with genuine free tier.
• Comprehensive workflow automation included in lower-cost plans.
• Mobile application with limited functionality and no true offline capability.
• Extensive API and integration ecosystem supporting numerous third-party tools.
• Regular feature updates and improvements without price increases.

Zoho CRM Pricing

• Free: Up to 3 users with basic CRM features.
• Standard: $14/user/month.
• Professional: $23/user/month.
• Enterprise: $40/user/month.
• Ultimate: $52/user/month.

Alternative #5—Salesforce

Salesforce represents the gold standard for enterprise CRM with unmatched customization capabilities, advanced AI through the Einstein platform, and a comprehensive ecosystem that scales from small businesses to global enterprises.

While more complex than HubSpot, Salesforce provides deeper functionality for organizations that need sophisticated workflows, extensive integrations, and industry-specific solutions. It serves teams that have outgrown HubSpot's limitations and have the resources to manage increased complexity.

What Does Salesforce Do

Salesforce provides a comprehensive customer relationship management platform that includes sales automation, marketing cloud, service cloud, commerce cloud, and analytics capabilities. The platform serves as a complete business application ecosystem that can handle complex business processes across multiple departments and industries.

Salesforce Differentiators

• Einstein AI platform providing predictive analytics and automated insights.
• Extensive customization capabilities for complex business requirements.
• Comprehensive ecosystem including marketing, service, and commerce clouds.
• Industry-specific solutions for healthcare, financial services, manufacturing, and more.
• Extensive AppExchange marketplace with thousands of third-party applications.

Salesforce Pros

• Unparalleled scalability supporting global enterprise deployments.
• Advanced workflow automation handling complex business processes.
• Built-in reporting and analytics capabilities.
• Strong security and compliance features for regulated industries.
• Large community and extensive training resources.

Salesforce Pricing

• Starter Suite: $25/user/month for small teams.
• Pro Suite: $100/user/month.
• Enterprise: $175/user/month (billed annually).
• Unlimited: $350/user/month (current list price; older pricing was $300/user/month before the August 2025 increase).
• 30-day free trial available.

How Siit Supports Sales and Marketing Teams

These CRM and marketing platforms handle customer-facing workflows. But they share a common gap: they don't solve the internal coordination that sales and marketing teams need from IT, HR, and Finance.

When a sales rep needs access to a new tool, a territory reassignment, or equipment for a client visit, those requests typically mean Slack messages, email chains, and manual follow-up. The CRM tracks the deal, but nobody tracks the internal request.

Siit fills that gap by bringing intelligent request handling directly into Slack and Microsoft Teams. Sales and marketing teams submit requests where they already work. Siit's AI-powered workflows handle context gathering, routing, and approvals automatically across IT, HR, and Finance.

With 50+ native integrations across identity management, device management, and HR systems, Siit adds the operational infrastructure that makes your team more responsive. Your CRM handles the customer relationship. Siit handles everything your team needs to close the deal.

Ready to eliminate the coordination overhead slowing down your sales team? Book a demo to see how Siit works.