Meet the New Siit

What we learned building for IT and internal ops teams

We've spent the past year talking to IT and internal operations teams about what's actually broken in how they work. The answer was never "we need another ticketing system."

It was fragmented data. Manual processes that should be automated. AI tools that suggest next steps but never actually do the work.

That insight shaped how we build - and now it shapes how we talk about what we do.

What "AI service desk" actually means

A lot of tools call themselves AI-powered. But most just add a layer on top of legacy systems, suggesting actions without controlling the underlying processes.

We've always been an AI service desk. But we realized we weren't showing what that actually means: unified operational data, AI agents that orchestrate internal processes end-to-end, and institutional knowledge that compounds with every interaction.

That's the product. Now the brand reflects it.

Build. Deploy. Measure.

Our new positioning centers on three pillars that define how we work:

• Build: Unify your operational data and design workflows that match how your team actually works
• Deploy: AI agents that execute end-to-end, from simple requests to complex multi-system processes
• Measure: Every interaction builds institutional knowledge and delivers measurable impact

A visual shift to match

You'll notice we've gone bold with green - a nod to the terminal aesthetic and a signal that this is a technical product built for people who appreciate that. Cleaner, more confident, and designed to show rather than tell.

Looking ahead

Service desks have been treated as cost centers for too long. We think they can be a competitive advantage.

That's what we're building toward. An AI service desk that understands your operations, executes autonomously, and gets smarter over time.

This rebrand is a milestone, not a destination. We're just getting started, and we're building alongside the IT and ops teams who see it the same way.